One thing I hear all the time is, “I don’t know how you do it.” Truth is, I can’t really explain it. I live a fast-paced lifestyle, but I don’t sacrifice one thing to focus on another — I make sure everything around me is balanced and elevated. Always the best of the best.

If something doesn’t exist, or doesn’t flow the way it should, I don’t go around it — I create it. That’s the essence of I KNOW THE OWNER®. I’ve always built a world that suits me, where everything connects seamlessly. But I don’t like to keep it to myself — I want everyone to feel that same exclusivity and experience the flow of this lifestyle.

My favorite habit of mine is to sit in a room and notice what’s missing, asking myself how the experience could be better. There’s nothing more exciting than when the flow comes to a halt and I realize the missing piece doesn’t exist yet — because that means it’s mine to create. And I’ve built a reputation this way: by curating what’s missing and turning it into something unforgettable.

For me, it’s not just about luxury, it’s about connection. I want musicians to mix with architects, tech innovators to mix with artists, and creators of all kinds to share their ideas and experiences. When those worlds collide, something new is born — a culture, a movement, a legacy.

And I don’t look down on anyone. In fact, I see them as the foundation of the brand — the ones who truly connect with the lifestyle. My hope is that they’ll be able to draw their own path, to create a world the same way I did: by curating it, not blending in.

If you found me on a deserted island, by the time you arrived I’d already have a nightclub, a restaurant, a beach club, a resort, a farm — a whole universe designed to fit the surroundings. I don’t blend in, I curate. And now, through this brand, I invite you to live that same way: all-access, all-exceptional, always iconic.